PRIVACY POLICY -

Effective Date: 31 July 2026
Last Updated: 31 July 2026

This Privacy Policy explains how Namo Textiles, trading as Heerika Fabrics, collects, uses, stores and shares personal information when you use the website, create an account, place an order, contact us or interact with our marketing.

This policy has been drafted with reference to applicable Indian privacy and information-technology requirements, including the Digital Personal Data Protection framework as its relevant provisions become applicable.

1. Data fiduciary/business responsible for your information

Namo Textiles, trading as Heerika Fabrics
1369, Katra Leshwan, Chandni Chowk, Delhi – 110006
Email: care@heerikafabrics.com
Telephone/WhatsApp: +91 9073637150

2. Scope

This Privacy Policy applies to personal information collected through:

The Heerika Fabrics website;
Customer accounts;
Guest checkout;
Orders and payments;
WhatsApp and telephone communication;
Email;
Reviews and photographs;
Advertising interactions;
Abandoned-cart reminders; and
Customer support.

3. Information we may collect

We may collect:

Identity and contact information

Name;
Telephone number;
Email address;
Billing address;
Shipping address; and
Account information.

Order information

Products ordered;
Order value;
Payment status;
Delivery status;
Order history;
Returns, refunds and complaints; and
Customer-service correspondence.

Payment information

Payments are processed through third-party providers.

We may receive payment confirmation, transaction ID, payment method and limited payment-related information. We do not ordinarily store full card numbers, CVV or online-banking credentials.

Technical and usage information

We or our service providers may collect:

IP address;
Device type;
Browser;
Operating system;
Pages viewed;
Website interactions;
Referring source;
Cart activity;
Advertising identifiers;
Cookie identifiers; and
Approximate location derived from technical data.

Customer-submitted content

Reviews;
Feedback;
Photographs;
Videos;
Messages; and
Support evidence, including unboxing videos.

4. How information is collected

Information may be collected:

Directly from you;
During account creation;
During checkout;
Through OTP verification;
When you contact us;
When you submit a review;
Through cookies and similar technology;
From payment and courier partners;
From Meta, Instagram or advertising platforms; and
Through website plugins and service providers.

5. Purposes for which information is used

We may use information to:

Create and manage accounts;
Process orders;
Verify payments and COD orders;
Deliver products;
Provide tracking;
Communicate order updates;
Process modifications, returns and refunds;
Prevent fraud and misuse;
Provide customer support;
Maintain tax and accounting records;
Send abandoned-cart reminders;
Send marketing where permitted;
Measure advertising effectiveness;
Improve the website;
Personalise relevant content;
Resolve grievances;
Enforce website terms; and
Comply with legal obligations.

6. Consent and withdrawal

Where consent is required, we may seek it through:

Checkboxes;
Account settings;
Cookie tools;
OTP confirmation;
Marketing opt-ins; or
Other clear affirmative actions.

You may withdraw marketing consent by using an unsubscribe facility or contacting care@heerikafabrics.com.

Withdrawal will not affect processing already lawfully undertaken or information that must be retained for legal, tax, fraud-prevention or contractual purposes.

7. Cookies and tracking technologies

The website may use cookies, pixels, tags, local storage and similar technologies.

These may support:

Essential website functionality;
Login and cart retention;
Security;
Analytics;
Meta/Facebook Pixel;
Instagram advertising;
Remarketing;
Advertising measurement; and
Abandoned-cart reminders.

Where required, users will be offered appropriate cookie choices.

Disabling cookies may affect certain website functions.

8. Marketing and abandoned-cart communication

Where permitted, we may use email, SMS, WhatsApp or advertising platforms to:

Remind you about an incomplete cart;
Inform you of new collections;
Share offers;
Request reviews; and
Provide relevant advertisements.

You can opt out of promotional communication. Transactional messages relating to an order may continue.

9. Sharing of information

We may share necessary information with:

Payment processors;
Shiprocket or other checkout/logistics providers;
Courier companies;
Website hosting providers;
WordPress plugins and technology vendors;
OTP and communication providers;
Email and WhatsApp providers;
Meta, Facebook and Instagram;
Analytics and advertising providers;
Accountants, auditors and professional advisers;
Government authorities; and
Law-enforcement or regulatory bodies where legally required.

We do not sell personal information to advertisers.

Service providers receive information only as reasonably necessary for their function, subject to contractual and legal requirements.

10. Payment processing

Payment information is processed by independent payment service providers.

Their collection and use of information may also be governed by their own privacy policies.

11. Reviews, photographs and videos

Reviews may be displayed publicly with the name or identifier selected by the customer.

Submitted photographs or videos may be displayed on the website or reposted organically on social media.

We will seek appropriate permission before using an identifiable customer photograph in paid advertising.

Please avoid submitting sensitive or unnecessary personal information in public reviews.

12. Data retention

Personal information will be retained only for as long as reasonably necessary for:

Order fulfilment;
Customer service;
Accounting;
Taxation;
Fraud prevention;
Recordkeeping;
Dispute resolution;
Enforcement of agreements; and
Compliance with applicable law.

Marketing information may be retained until consent is withdrawn or it is no longer required.

Information may be deleted or anonymised when no longer necessary, subject to lawful retention requirements.

13. Security

We use reasonable administrative, technical and organisational safeguards appropriate to the nature of the business and information processed.

However, no website, transmission or storage system can be guaranteed completely secure.

Customers should protect their OTP, password and account access and notify us of suspected misuse.

14. Your privacy requests

Subject to applicable law, you may request:

Information about personal data processed;
Correction of inaccurate information;
Completion of incomplete information;
Updating of information;
Erasure of information no longer required;
Withdrawal of consent;
Opt-out from marketing; or
Grievance redressal.

Requests may be sent to care@heerikafabrics.com.

We may verify identity before acting on a request.

Certain information may be retained where required for law, tax, accounting, fraud prevention, legal claims or contractual obligations.

15. Children

The website and products are intended for persons aged 18 years or older.

We do not knowingly intend to collect personal information from children.

A person under 18 should not create an account or place an order.

16. Cross-border processing

Some technology, cloud, advertising or communication providers may process information from locations outside the customer’s state or outside India, subject to applicable law and service arrangements.

17. Third-party websites

The website may contain links to third-party websites or platforms.

Their privacy practices are governed by their own policies, and we are not responsible for independent third-party processing.

18. Changes to this Privacy Policy

We may update this policy due to legal, operational or technical changes.

The revised policy will be posted with an updated date.

19. Privacy contact and grievance

Nitin Jain
Proprietor and Grievance Officer
Namo Textiles, trading as Heerika Fabrics
1369, Katra Leshwan, Chandni Chowk, Delhi – 110006
Email: care@heerikafabrics.com
Telephone/WhatsApp: +91 9073637150
Hours: Monday to Saturday, 11:00 a.m. to 8:00 p.m.